I KNOW THIS SOUNDS PREMATURE, BUT …
Things are going to happen really fast once you publish, and they should. So, find out where you can market your book.
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Social Media
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Local Papers
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Word of Mouth
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Alumni Organizations
We already talked about press releases, but short messages for social media and effective letters to organizations are also a necessary tool.
Look at successful Author’s Websites and their Facebook Pages to check out their style.
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Start with compiling a list of “friends”, personal and professional. This list can be used as contacts for your newsletter, and for your Facebook book page which does not have friends, but requires “likes”. Get these folks to like your page once you’ve developed it.
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This list can also be used to invite folks to your events. Your first event could be a book launch at a local bookstore.